my.ge - Personalized Online Shopping
Services
- art direction
- logo
- visual identity
- graphic design
About project
Out of nothing, now every search literally starts with “my” for the largest online shopping company my.ge. Valued at $10 million, my.ge is a parent brand for multiple portals where people can sell and buy pretty much anything: antiquities, cars, apartments, hire a plumber or find a steady job in accounting.
Cast:
Creative Director: Giorgi Avalian
Art Director: Nick Kumbari
Lead Designer: Giorgi Bregvadze
Designer: Tata Gusharashvili
Special Thanks to: Anuki Koniashvili
Next project
Tbilisi World Book Capital 2021
Services
- creative direction
- art direction
- branding
- visual identity
- logo
- graphic design
- typography
About project
UNESCO has named Tbilisi, capital of Georgia, World Book Capital 2021. Throughout the year hundreds of events are held all over the city to celebrate authors, stories, and readers with an ultimate goal to help everyone find their next book to read. To make it easier to navigate through different reading choices, we turned the city map into a colorful map of books. Fully modular design system serves as a shared visual language for digital and physical applications - from branding giant book festivals to intimate writing workshops.